There’s almost no customer that buys the car for the average use. They buy it for their onetime use... We [need to] get society to understand that there’s a multiple-use, an average use model that’s actually the best way to go... that’s what has to happen.
As the former National Manager of Advanced Technology for Toyota Motor Sales, Bill Reinert's primary function was to coordinate Toyota’s various development and marketing activities related to alternative-fueled vehicles and emerging technologies. During his time there, Reinert worked on several projects including direct hydrogen fuel cell vehicles, full-featured electric vehicles, and advanced biofuels and sustainable transportation systems.
Reinert graduated from the University of Colorado, Boulder, with a masters of energy engineering. He has testified before the U.S. House of Representatives Subcommittee on Energy and Air Quality.