When cocoa farmers or coffee farmers actually understand how and what they’re doing on the farm level directly impacts quality, you’re immediately creating a better feedback system where you can really get a better quality cocoa, a better quality coffee, whatever it might be. And that directly leads to a better profit for farmers and more sustainability.
I’m a little bit old school. I like the reduce, reuse, recycle. I’ve been really working on just reducing; just using less water, taking shorter showers, turning the water off when I brush my teeth