Bridgett Luther urges consumers to consider a product past its immediate use and all the way to its eventual waste. As President of Cradle to Cradle Products Innovation Institute, Luther serves as a problem solver. She has an impressive history of involvement in environmental protection and efforts to protect natural resources for future generations.

Luther serves as a member of the California Sustainability Alliance’s Steering Committee and has served as Director of the California Department of Conservation. Luther helped found the Carolinas office of The Trust for Public Land, one of the nation's largest national land preservation organizations.