Jim Hoggan believes that integrity and public relations should not be at odds. As the Co-founder of DeSmogBlog, Hoggan is committed to promoting accurate, fact-based information regarding global warming misinformation campaigns. He brings with him over two decades of public relations experience and is currently the President of the Vancouver Public Relations Firm. He has long been dedicated to climate issues and has served as the chair of Climate Project Canada, the Canadian chapter of Al Gore's global education and advocacy organization. 

Hoggan is the author of Polluted Public Square and Do the Right Thing: PR Tips for Skeptical Public.