excerpted from The New Surf and Turf
Recorded on July 2018

Going From A Luxury Good to an Affordable Good

Description 

Host Greg Dalton asks Pat Brown how Impossible Foods is moving away from the luxury market toward becoming an affordable beef alternative. Pat Brown says with confidence that within just a few years, Impossible Foods will have a product cheaper than any ground beef on the market.

Speakers at this Event

CEO and Founder, Impossible Foods

Journalist/Blogger, FoodGal.com

CEO and Co-founder, Finless Foods