Tesla’s ride keeps getting wilder. Last year CEO Elon Musk smoked pot on a live webcast, floated and then retracted a plan to take the company private, and settled a securities fraud dispute that resulted in him stepping down as chairman. Also in 2018, the company sold nearly 250,000 cars - approximately what it sold in all previous years combined - and had the top-selling luxury vehicle of any class in the U.S.
But a wild ride attracts more competition: luxury carmakers Mercedes and Porsche are looking to bring new electric cars to the market that will broaden the push toward zero-emission mobility. Silicon Valley startup Lucid, backed with $1 billion in Saudi money, is also betting on a vehicle market that looks dramatically different in the future.
Is Tesla in it for the long haul with the very auto industry it’s disrupting? What’s next on the road toward personal mobility? A discussion with Katie Fehrenbacher, Senior Writer & Analyst for GreenBiz, and Hamish McKenzie, author of Insane Mode: How Elon Musk’s Tesla Sparked an Electric Revolution to End the Age of Oil.