Adrienne Alford from the Union of Concerned Scientists breaks down her organization's, "playbook of deception" which is used to show how "business interests deceive, misinform, and buy influence at the expense of public health and safety." http://www.ucsusa.org/our-work/center-science-and-democracy/disinformation-playbook#.WiGc6K2ZMck The strategies are after football plays.