Recorded on January 2019

The Ford F150, Electrified


Bob Holycross, Global Director of Sustainability and Vehicle Environmental Matters at Ford Motor Company, discusses Ford's move to stay innovative and competitive through the electrification of 40 new all-electric vehicles by 2022.

Ford's $11 billion investment will go toward electrifying some of their most popular name plates, like the Mustang and the F150.

Speakers at this Event

Former President, Shell Oil Company; Founder and Chief Executive, Citizens for Affordable Energy

Global Director, Sustainability and Vehicle Environmental Matters, Ford Motor Company

Chair, California Air Resources Board