Recorded on February 2020

George Lakoff on Persuasion


When talking to people, you've got to address them where their brains are, says George Lakoff, professor of cognitive science and linguistics at UC Berkeley. In addressing the personal vs. the collective, Lakoff iterates that the system of institutions that impact climate has never fully been made clear to the public.

Speakers at this Event

Professor Emeritus of Cognitive Science and Linguistics, UC Berkeley

Executive Director, Buckminster Fuller Institute

Founder and Principal, Climate Awakening