excerpted from Power Down
Recorded on July 2011

Getting to a New Normal


Stanford Professor Greg Walton answers a Climate One audience member's question on the psychology of normalizing behavior. With his example of three-minute showers in comparison to twenty-minute showers, Professor Walton points out how others' habits, can affect an individual's actions due to social context, societal rules, and efficiency.

Speakers at this Event

Founder and President, Regeneration Project

Chief Regulatory Officer, eMeter

Assistant Professor, Department of Psychology, Stanford University