Jonah Sachs on Why We Shouldn't Worry About Polarizing Deniers
"You have to be careful about what you're doing for each audience that you're trying to reach," said Jonah Sachs, CEO of Free Range Studios. According to Sachs, the climate movement has far more concern and desire to see movement than former events, such as the civil rights movement and the Vietnam War. However, Sachs says we're not mobilized. "I think that we need to be very careful about not worrying too much about the opposition and really rallying our allies, and think, 'Let's get out there and do this.'" said Sachs.