Key Characteristics of Swing Voters


Rich Thau is president and co-founder of Engagious, which studies swing voter behavior in the U.S. Most swing voters are often serial presidential monogamists, classic low-information voters, and driven by personality and a perpetual desire for change, says Thau.

Speakers at this Event

Author, Say It Louder! Black Voters, White Narratives, and Saving Our Democracy

Republican Political Strategist

President & Co-founder, Engagious