"Reason, in the kind of conventional sense, the 1650s sense, isn't what really drives our behavior, that we need to somehow bring emotion and cognition together," says Joshua Freedman, but an emotional condition has to occur in order for us to choose to make personal change.  George Lakoff, however, believes that language is an essential component when discussing climate change.  "When you hear a certain kind of language it evokes a structure which in turn evokes a certain moral view of the world and a certain way of understanding the world and that gets in the way of personal decisions and politics," says Lakoff