Paul Katzeff on the Sustainable Coffee Movement
Paul Katzeff, co-founder and CEO of Thanksgiving Coffee Company, discusses how the sustainable and fair trade coffee movements began in the 1980s. "When I got [to Nicaragua] and I actually saw the poverty of 500 years of coffee, you know, coffee trade, I was overwhelmed," said Katzeff. "When I came back, I had a whole new perspective and I was president of the largest coffee trade association in the world at that time. And I used Thanksgiving Coffee Company and especially Coffee Association position and I had to create a power base to express new ideas."