Recorded on March 2020

Robert Frank: "Visibility Helps Behaviors and Ideas Spread"


What's good for you as a person is rarely good for the collective group, says Robert Frank, economics professor at the Cornell SC Johnson College of Business and author of Under the Influence: Putting Peer Pressure to Work. Frank sees parallels between these ideas and coronavirus containment: individuals following the behaviors of others close to them, and some people putting their own needs ahead of the collective good.

Speakers at this Event

Adjunct Economics Professor, College of William & Mary

Whitmore-Williams Professor of Psychology, College of Wooster

Henrietta Johnson Louis Professor of Management, Cornell SC Johnson College of Business