excerpted from Individual Matter
Recorded on February 2013

Single Action Bias & Foot in the Door


The panel discusses the "single action bias" effect that can occur with individuals who take "green" actions, and a counter to that effect, which is the well-known "foot in the door" marketing technique.

Speakers at this Event

Lead Senior Economist, Environmental Defense Fund

Lead Researcher, Cool Climate Network

Principal, Blu Skye