excerpted from Lost in the Wash
Recorded on January 2013

When Does Marketing Become Greenwashing?


Climate One discusses what some marketing is really saying and really matters with three sustainability experts. "You need real science," to understand the key material impacts, says Good Guide co-founder Dara O'Rourke. "If it's not simple and easy, it's not going to connect," says Aron Cramer in regards to market labeling.

Speakers at this Event

Executive Vice President of Energy, Cleantech and Sustainability, Weber Shandwick

President and CEO, BSR

Co-Founder, Good Guide