Maybe at the end of its usable life in your closet, there’s a need for the product out there somewhere. If the jeans are literally to the point where they’re not usable anymore, we have a program where we will recycle jeans into insulation. A part of my house is actually insulated with denim.
Chip Bergh knows that, for most items in your closet, when an item comes to the end of its usable life, there is another need for the product out there. As CEO and President of Levi Strauss & Co., Bergh is working on educating both consumers and suppliers in the opportunities to reduce their environmental impact. As part of this initiative, the company has a program that recycles old jeans into insulation.
Prior to his current position, Bergh was Group President, Global Male Grooming, for The Procter & Gamble Company. Bergh previously served on the Board of Directors for VF Corporation and on the Economic Development Board, Singapore.
Probably some of the biggest impacts have been the things that I've been doing to manage my own wardrobe and my own apparel choices. I'm not washing my jeans nearly the way that I used to. I'm much more conscious about what I'm doing with my jeans if I decide to remove them from my closet. I'm donating my jeans, either to Goodwill or to one of the charities that comes around the neighborhood periodically.