We have this storytelling brain that really is moved by stories, in some studies more than facts and hard statistical data, which people don’t intuitively grasp.
Dacher Keltner argues that, when it comes to climate activism, narratives are far more effective than data sets. As a Professor of Psychology at University of California, Berkeley, Keltner is the founding faculty director of the Greater Good Science Center. The Center studies the psychology, sociology, and neuroscience of well-being, and teaches skills that foster a thriving, resilient, and compassionate society.
Dacher Keltner is the author of Born To Be Good: The Science of A Meaningful Life and a co-editor of The Compassionate Instinct: The Science of Human Goodness. He was named by the Utne Reader as one of 50 visionaries for 2008.