Edward Maibach

Director, George Mason University Center for Climate Change Communication

Edward Maibach – a Mason distinguished university professor – is a communication scientist who is expert in the uses of strategic communication and social marketing to address climate change and related public health challenges. His research – funded by NSF, NASA and private foundations – focuses on public understanding of climate change and clean energy; the psychology underlying public engagement; and cultivating TV weathercasters, health professionals, and climate scientists as effective climate educators.

From 2011 to 2014, Maibach co-chaired the Engagement & Communication Working Group for the 3rd National Climate Assessment, and he currently advises myriad government agencies, museums, science societies and civic organizations on their climate change public engagement initiatives. Previously, Maibach has served as an associate director of the National Cancer Institute, as Worldwide Director of Social Marketing at Porter Novelli, and as chairman of the board for Kidsave International. Maibach earned his PhD in communication science at Stanford University, his Masters in public health at San Diego State University, and his BA in psychology at University of California, San Diego.

Live Event Appearances

Podcast Guest Appearances

Varying Degrees: Climate Change in the American Mind

A decade ago, a nationwide survey showed that only around twelve percent of Americans were seriously concerned about climate change. Today, public perceptions have changed.

“The alarmed are between a quarter and 30% of the public,” says Edward Maibach. “That makes them the largest single segment of Americans…as their name implies, they’re alarmed about climate change.”