The key to being persuasive is to be memorable. And modern social science basically shows the stuff that’s easier for you to remember, you’re more likely to believe is true.
Joe Romm believes that scientists would do well to repeat the message of climate change a lot. As the Founding Editor of Climate Progress, Romm is a physicist and climate expert who writes what has been called the indispensable blog on climate change. Prior to Climate Progress, Romm served as acting assistant secretary at the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy. In that capacity, he helped manage the largest program in the world for working with businesses to develop and use advanced transportation and clean energy technologies.
Romm holds a Ph.D. in physics from M.I.T. and researched his thesis on physical oceanography at the Scripps Institution of Oceanography. He is the author of Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.