A really useful approach to help people is to give them the skills to detect propaganda. One of the social science experiments I’ve recently performed is explaining the tobacco industry tactics and then joining the dots between that and climate change.
John Cook is a postdoctoral research fellow with the Climate Change Communication Research Hub at Monash University. His research focus is on using critical thinking to build resilience against misinformation. In 2007, he founded Skeptical Science, a website that won the 2011 Australia Museum Eureka Prize for the Advancement of Climate Change Knowledge. In 2020, he published the book Cranky Uncle vs. Climate Change applying critical thinking, inoculation research, and cartoons to engage and educate readers about climate misinformation. He recently released the Cranky Uncle game, combining critical thinking, cartoons, and gamification to build players’ resilience against misinformation. He currently works with organizations like Facebook and NASA to develop evidence-based responses to climate misinformation.