We’re always going to be competing between two minds: home charging and the price of gas. The consumer is always going to be making value judgments in between there. It’s our job as private-sector entrepreneurs to figure what is the tipping point.
As the former CEO of ECOtality, Jonathan Read is a strong brand development leader. During his tenure, ECOtality was the leader of the $230 million EV Project for the U.S. Department of Energy, a leader in EV Infrastructure planning with it's EV MicroClimate process, and a major provider of industrial fast products through the Minit Charge product line.