Lori Weigel

Principal, New Bridge Strategy

Lori Weigel has directed research efforts for hundreds of political and public affairs campaigns throughout the country, including assisting with efforts at the presidential level four times. She currently serves as principal of New Bridge Strategy, a research firm based in Colorado. With roots in Republican politics, she focuses on helping her clients bridge partisan divides and create winning majorities. Her political work today is primarily focused on polling for and against ballot measures.

Weigel has polled on behalf of the winning side of ballot measure campaigns in states as varied as Arkansas, Illinois, Oregon, Washington, California, New Jersey, Florida, Maine, and Colorado. In the 2018 election, the 18 ballot measures on which she conducted the research were all victorious. Her experience polling on policy issues extends to such varied areas as health care, energy, land use, food and alcohol regulation, recreation, technology, tort reform/litigation, corporate image, employee/union relations and crisis management. Formerly serving as the political pollster for Denver’s News 4 and the Rocky Mountain News, she is frequently quoted on politics, including in The New York Times, the New Republic, and other major publications.

Weigel was a partner for over twenty years with Public Opinion Strategies, the largest Republican polling firm in the country. She previously was a Vice President for another GOP firm, The Tarrance Group. She graduated cum laude from Georgetown University's School of Foreign Service with a B.S. in International Politics. She lives in Golden with her aspiring biologist daughter and future Major League baseball player son.

Podcast Guest Appearances

David Gergen on Climate Politics and Public Opinion

What does a former advisor to Richard Nixon think about the climate crisis?

“This is turning out exactly the way scientists predicted, with one exception: it’s happening faster than they thought,” says political analyst David Gergen, who served in four presidential administrations. “The question is what can we do rapidly that would alleviate this and be fair to all.”