Mark L. Clifford works hard to provide a behind-the-scenes look at what companies in Asia are doing to build businesses that will lessen the environmental impact of the continent's extraordinary economic growth. The Hong Kong-based author has become one of Asia's best-respected writers on business and economy. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region's impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises. In his new book, The Greening of Asia, Clifford paints detailed profiles of what some of these companies are doing and includes a unique appendix that encapsulates the environmental business practices of more than 50 companies.