Rinaldo Brutoco

President, Chopra Foundation

If you truly understand that sustainability is the key to wealth consciousness, then we can create wealth from the infinite abundance of the universe that comes to us through energy.

Rinaldo Brutoco is certain that going green doesn't amount to sacrificing profit. For decades, Brutoco has been a successful businessman. As founding President of the World Business Academy, a non-profit business think tank, Brutoco has shifted his focus to exploring the role and responsibility of business in relation to critical moral, environmental, and social issues of our day. To further this goal, Brutoco paired up with Deepak Chopra and founded Just Capital, an organization dedicated to helping executives of financial institutions and members of the public sector make sustainability a number one priority.

Brutoco has served on the Board of Directors of The Men’s Wearhouse and as COO of the nation’s first pay cable television operation. His most recent book, Liftoff: The Rise of the Hydrogen Economy, explores the potential of hydrogen power.

Rinaldo Brutoco's Simple Shift

First of all, I'm delighted that I have been purchasing vehicles since the early '70s that were and my main criterion was how economically efficient are they with fuel? So I still own the first Prius I ever bought 12 years ago, which my daughter drives. I've got my own current Prius which I've had for about five years now.

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